Growth Consulting / National Practice, Local Services
Decide what to do next, before the market decides it for you.
Optimize helps privately held companies find their next stage of profitable growth, then build the plan, team and systems to capture it.
- 25+years advising mid-market companies
- Over 230leadership teams served
- Authorof Momentum
- Inc.com and Forbescontributor
- 500keynotes delivered
What we do
Clarity on where to grow. Evidence to bet on it. Discipline to execute.
Optimize provides mid-market companies the clarity to choose where to grow, the evidence to make confident bets, and the discipline to execute as one team.
We begin with identifying key opportunities, so you can put your company in a position to win.
Then we look inside at the people, processes and technology you need to scale. The result is a short list of growth priorities your whole team understands, owns and measures.
Built for
- Privately held companies from $50M to $500M in revenue
- Owners and CEOs deciding where the next stage of growth comes from
- Leadership teams that need one plan they all believe in
- Boards that want strategy they can govern
Construction, manufacturing and distribution, financial and professional services, and consumer goods.
Five ways we help you grow
Every engagement ladders up to three things: knowing your market, choosing your bets, and executing as one team.
Know your market
Facts on where demand is moving, where competitors are exposed, and how ready your team is.
Analysis and Assessment Market sizing, competitive benchmarking and employee engagement data, turned into a point of view your team can act on.Choose your bets
A short, defensible list of growth priorities backed by data and senior judgment.
Strategic Consulting Senior counsel on the decisions that shape the next three years: where to compete, what to build or buy, and what to stop doing. Coaching and support for the CEO. AI Strategy A practical roadmap for where AI creates real value in your business, and where it is just expensive noise.Execute as one team
Alignment, accountability and governance that turn priorities into results.
Board Advisory and Support Independent strategic support for owners and boards, from board-ready strategy updates to governance and oversight of the plan. Strategic Planning A facilitated planning process that turns a management team into one team with one plan, then keeps it on track.Free Growth Tools
Size your market, stress-test your strategy, build your scorecard
How big is your market, really? Size your industry, stress-test your strategy, or build a starter KPI dashboard in minutes. Free, no sales call required. (We are confident you will want one anyway.)
Where we work
Based in Valencia. Working across Los Angeles County.
From the Santa Clarita Valley to the San Fernando Valley, Antelope Valley and Conejo corridor, Optimize works face to face with the construction firms, manufacturers, distributors and professional services companies that drive the regional economy.
- Santa Clarita ValleyValencia, Santa Clarita, Newhall, Saugus
- San Fernando ValleyBurbank, Glendale, Van Nuys, Chatsworth
- Los AngelesLos Angeles, Antelope Valley, Lancaster, Palmdale
- Conejo Valley and East Ventura CountyCalabasas, Westlake Village, Thousand Oaks, Simi Valley
The book
Momentum: How Companies Decide What To Do Next
Marc Emmer's book on how growing companies choose their next move, and why the ones that decide deliberately outrun the ones that wait. The same thinking runs through every Optimize engagement.
Optimize guided us through a management transition, helped us to set up a long-term growth plan and put our team in a position to be the best version of ourselves.Chris Lindsay, RDM General Contractors
Working with Optimize brought the outside expertise we needed to build a cohesive plan for the future.Sherwood Egbert, Vice President, Custom Pipe
Common questions
What does a growth consultant do?
A growth consultant helps a leadership team decide where the next stage of profitable growth will come from, then builds the plan, team and systems to capture it. At Optimize that means market analysis, senior strategic counsel, board support, strategic planning and AI strategy for privately held companies.
Who does Optimize work with?
Privately held, mid-market companies with roughly $50M to $500M in revenue, most often in construction, manufacturing and distribution, financial and professional services, and consumer goods.
Where is Optimize located?
Optimize is headquartered in Valencia, California, and works face to face with companies across the Santa Clarita Valley, San Fernando Valley, Antelope Valley, Los Angeles and the Conejo Valley. National clients are served on site and remotely.
How does an engagement start?
With a 30-minute growth conversation. We talk about where the business is, where the owners want it to go, and which of our five services fits. There is no obligation and no pitch deck.
Your next stage of growth starts with one conversation.