About Optimize
Marc Emmer helps leadership teams decide what to do next
Optimize is a growth consultancy founded by Marc Emmer in 2002 and based in Valencia, California. Author, Inc.com and Forbes contributor, and a speaker for Vistage.
Marc Emmer founded Optimize in 2002 to help privately held companies grow on purpose. For more than 25 years he has advised the owners and leadership teams of mid-market companies in construction, manufacturing and distribution, financial and professional services, consumer goods, healthcare, technology and the nonprofit sector.
Before consulting, Marc spent more than 20 years in the food business. He studied business at Loyola Marymount University and completed executive education at Ohio State and Cornell, including a certification in financial management.
Marc writes for the Vistage Research Center, Inc.com and Forbes, and publishes The Strategy Page, a twice-monthly look at the forces shaping mid-market growth. He is the author of two books, Intended Consequences and Momentum: How Companies Decide What To Do Next.
Recognition
- San Fernando Valley Business Journal Mentorship Award (2021)
- Vistage Top Performer Award (2021)
- Loyola Marymount University Entrepreneurial Excellence Award (2003)
- Nominated for Santa Clarita Man of the Year (2015)
Community
Board member of the SCV Facilities Foundation, past chair of The School and Business Alliance and of Single Mothers Outreach, and past chair of the William S. Hart Parents Council.
The book
Momentum: How Companies Decide What To Do Next
Most companies do not fail for lack of ideas. They stall because the leadership team cannot agree on which ideas to pursue, in what order, and with what resources. Momentum is Marc’s field guide to making those choices deliberately.
Drawing on hundreds of planning sessions, the book covers how to read the forces reshaping a market, how to choose a short list of priorities, and how to build the operating rhythm that turns those priorities into results.
Published by Optimize Inc., 2017. ISBN 9780999153000.
Speaking
Book Marc to speak
Marc has delivered 500 keynotes and speaks about 40 times a year, including internationally for Vistage. Talks cover growth strategy, the economic and technology forces facing mid-market companies, AI for executives, and how leadership teams make better decisions.
Audiences have included Vistage and Vistage Executive Summits, ACG, TEC Canada, the Society for Human Resource Management, Professionals in Human Resources, the National Paper Trade Association, BSCAI, the Santa Clarita Valley Economic Development Corporation, College of the Canyons, Michigan State University, Starbucks and Panda Express.
How we work
Senior attention
Marc leads every engagement personally, from the first conversation to the quarterly reviews.
Evidence first
Market data, benchmarks and employee input come before opinions, including ours.
Built to execute
Every plan has owners, KPIs and a review rhythm. The work is done when the results show up.
Start with a 30-minute growth conversation with Marc.