Who We Serve / Consumer Goods
Growth strategy for consumer brands, food and retail
Optimize helps consumer companies pick the channels, categories and customers that drive profitable growth, and build the organization to deliver it.
Shelf space, margin and attention are all getting harder to win.
Consumer companies face retailer consolidation, rising input and freight costs, private label pressure and shoppers who move between channels without warning. The brands that keep growing make clear choices about where to play and invest behind them.
Optimize brings market data, consumer and channel analysis, and a planning process that gets sales, marketing, operations and finance behind the same priorities.
Decisions we help consumer companies make
- Channel mix: grocery, mass, club, specialty, foodservice and direct to consumer
- Category expansion: adjacencies that build on the brand without diluting it
- Pricing and promotion: where trade spend pays and where it only buys volume
- Operations: co-manufacturing, capacity and supply chain resilience
- Culture and engagement: keeping frontline teams aligned with the mission as you scale
The national market, by the numbers
- Food Manufacturing: $1.0 trillion in 2022 receipts 6.1% a year growth since 2017 across 25,675 firms, 1,837 of them with $50M or more in revenue.
- Beverage Manufacturing: $126 billion in 2022 receipts 3.3% a year growth since 2017 across 11,272 firms, 223 of them with $50M or more in revenue.
- Grocery and Related Product Merchant Wholesalers: $1.3 trillion in 2022 receipts 5.0% a year growth since 2017 across 27,458 firms, 2,168 of them with $50M or more in revenue.
- Electronic Shopping and Mail-Order Houses: $879 billion in 2022 receipts 13.0% a year growth since 2017 across 53,556 firms, 1,136 of them with $50M or more in revenue.
Source: U.S. Census Bureau, Statistics of U.S. Businesses 2017 and 2022. Nominal dollars.
Size your own segment →Results
- An employee-owned consumer goods company aligned 500+ employees on one planFocus groups with more than 200 employees fed a three-day leadership offsite and a company-wide strategy.
Consumer clients have included Starbucks, Sunkist, Deschutes Brewery, Klipsch and Justice.
Services consumer companies use most
Other industries we serve
Win the shelf, the cart and the next category.