Free Growth Tool / Choose Your Bets
Scenario Planner and PESTLE analysis generator
See the outside forces that could make or break your strategy. Get a custom PESTLE analysis rated for impact and likelihood, with one tailwind and one headwind scenario.
Get the full report as a PDF
Branded, printable and ready to share with your leadership team.
What a PESTLE analysis is
PESTLE is a structured scan of the forces outside a company that shape its strategy: Political, Economic, Social, Technological, Legal and Environmental. Rating each force for impact and likelihood shows which ones deserve a response in the plan and which ones only need watching.
Scenario planning takes the next step. It combines the forces that matter most into a few plausible futures, so a leadership team can test its strategy against each one before the market does it for them.
Where the forces come from
The Scenario Planner draws on a library of forces curated by Marc Emmer from his research for The Strategy Page and his work with mid-market leadership teams. Your industry, region and strategic direction select and weight the forces; ratings shift with your time horizon.
Where Marc has written about a force, the result links to his analysis. Ratings are directional and meant to start a conversation, not end one.
Stress-test the strategy before the market does.