Free Growth Tools

Real answers in minutes. No sales call required.

Size your industry, stress-test your strategy, or build a starter KPI dashboard. Each tool gives you something useful on screen right away, and a branded PDF if you want one. (We are confident you will want a conversation anyway.)

What you get, and what comes next

KPI Builder

Free: a 15-metric balanced scorecard for your industry and priorities.

With Optimize: definitions, targets, owners and a cascade to every department.

TAM Tool

Free: national market size, five-year growth and the number of competing firms.

With Optimize: your serviceable and obtainable market, and competitor share.

Scenario Planner

Free: a rated PESTLE analysis with a tailwind and a headwind scenario.

With Optimize: the full scenario set, financial implications and responses.

Common questions

Are the Growth Tools really free?

Yes. Each tool shows a useful result on screen with no sign-up. If you want the full branded PDF, we ask for your name and email so we can send it.

Where does the data come from?

The TAM Tool uses U.S. Census Bureau data (Statistics of U.S. Businesses, 2017 and 2022). The KPI Builder and Scenario Planner draw on Optimize's own libraries built from 25+ years of client work. All results are directional.

Rather talk it through? Thirty minutes with Marc.

The Strategy Page