Who We Serve / Manufacturing and Distribution

Growth strategy for manufacturers and distributors

Your operation runs like clockwork. Optimize helps make sure the company is built for growth: the right markets, the right channels, the right capacity and the right acquisitions.

Operational excellence is the price of entry. Growth needs a strategy.

Manufacturers and distributors spend years tightening operations. Then growth stalls on questions the plant floor cannot answer: which customers and categories to chase, how to compete against larger players, whether to buy a competitor, and how to absorb tariff and supply chain shocks.

Optimize brings market sizing, competitive benchmarking and a planning process that gets sales, operations and finance on one plan.

Decisions we help manufacturers and distributors make

  • Where to grow: end markets, product lines and customer segments with room to win
  • Channel strategy: direct, distribution, e-commerce and private label
  • Capacity and footprint: automation, reshoring and when to add a facility
  • Pricing and mix: passing through cost increases without losing share
  • Acquisitions: targets that add capability, geography or customers

The national market, by the numbers

  • Manufacturing: $7.1 trillion in 2022 receipts 5.1% a year growth since 2017 across 239,265 firms, 12,081 of them with $50M or more in revenue.
  • Fabricated Metal Product Manufacturing: $472 billion in 2022 receipts 6.5% a year growth since 2017 across 49,484 firms, 2,033 of them with $50M or more in revenue.
  • Wholesale Trade: $11.6 trillion in 2022 receipts 6.0% a year growth since 2017 across 277,932 firms, 18,030 of them with $50M or more in revenue.
  • Merchant Wholesalers, Durable Goods: $4.9 trillion in 2022 receipts 5.8% a year growth since 2017 across 153,128 firms, 9,413 of them with $50M or more in revenue.

Source: U.S. Census Bureau, Statistics of U.S. Businesses 2017 and 2022. Nominal dollars.

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In their words

Working with Optimize brought the outside expertise we needed to build a cohesive plan for the future.Sherwood Egbert, Vice President, Custom Pipe

Manufacturing and distribution clients have included Klipsch, Custom Pipe, Superior Industries, Stratasys Direct and Wesco Aircraft.

Services manufacturers use most

Run the business as well as you run the plant.

The Strategy Page